Why Choose Us

Why Choose Us? — Your Most Genuine Companion in Everyday Life

When it comes to household essentials, most people can easily find what they need from Amazon, local supermarkets, or nearby stores. A pair of kitchen scissors, a small pot, a storage box—these items are everywhere. They are not rare, nor hard to buy.

So why should customers choose us?
Why should they trust our products?

When we first created our brand, we didn’t think too much about this question. We simply started because of love—love for organizing our home, love for exploring kitchen tools, and love for making everyday life easier. We enjoy studying how products should be designed to be healthier, smoother to use, and more helpful in your cooking. We enjoy figuring out how to organize a home so it becomes cleaner, calmer, and more orderly.

Yes—we’ve always been the type to act first and explain later.We spent so much time doing that we forgot to express, forgot to summarize, forgot to tell our customers who we are, what we are doing, and what future we are building.

One evening, Lena and I sat down and reviewed our entire journey. We felt it was time—time to put our values into words, to clarify the principles that guide us, and to share them with you. These principles also serve as the foundation for how we continue to build our brand.

We summarized them into three words: Sincerity, Love, and Lasting Companionship.

Sincerity

Our sincerity comes from the life we live, the research we do, and the tests we perform before every product reaches you.We do not operate like large supermarkets with procurement managers buying products in bulk.
Every product we design and sell is something we personally use in our own home—typically for one full year—before we consider mass production.
Take our stainless-steel frying pan, for example. We used it daily for more than a year and a half—frying steak, cooking eggs, putting it through the dishwasher—before we finally launched it. In a way, we completed a year of testing on behalf of our customers. This is not an exception; this is our standard process. Some products take even longer.

Love

For us, love starts with usefulness. A good product should help you, solve your problem, and make home tasks easier and more enjoyable. And if we can add a touch of warmth—through color, design, or texture—without compromising functionality, then that’s even better.
We always aim to achieve both: practicality and beauty.Because true love is expressed through the little things that bring comfort, ease, and emotional value into your daily life.

A Companion for Life

We believe our products should be long-lasting—something that stays with you for years. That’s why we offer up to 2 years of quality guarantee on most items, including stainless steel, glass, and silicone products. Only our natural wood items come with a 1-year guarantee, simply because wood naturally ages over time.
It may look like just one sentence in writing, but to us, it represents the most important message:We are always here for you.
Through our products and our service, we hope to be a reliable presence in your home—just like a companion that never leaves.

So, Why Choose Us?

Because we aim to be your most genuine and enduring companion—one who helps solve your needs, brings warmth into your life, and reminds you of the beauty in everyday moments.

We will always be together, just like Williams and Lena and our two lovely children. Thank you to all the customers who have chosen us — we will continue to create great value for you.